KM|D

Kent Myers Design — Miller Brewing Company

Freeze frame from the animation shown above.

Kent Myers directed the Flash development for this online marketing tool developed for Miller Brewing Company by Red Sky Interactive. This Flash web site promoted a Miller sponsored concert series and served as a tool for online registration, ultimately building a strong consumer relationship through the web. The site featured updated information on the concert series, personal reviews from the audience, and registration forms.

Video capture, music, and Flash animation were used to create a virtual concert atmosphere. Live performers were video taped and converted to vector graphics to create realistic silhouettes of dancers. Custom audio was authored to accompany the presentation and designate the different sections within the web site. Interactivity was used to deliver engaging content and encourage exploration as in video games.

The result was an overwhelmingly successful marketing campaign which increased the customer base, bottom line sales and aligned the brand more directly with the client's target market.