Navigate Between Projects
Kent Myers Design — Visa
Kent provided Flash banner production and resizing for two Visa ad campaigns by SF agency AKQA through Flash Brigade. Myers worked on two sets of creatives; one based on a shopping theme, the second based on a coffee kiosk shown above.
The coffee kiosk banners presented unique challenges in meeting the file size limits. Unlike the pans in the shopping series, this creative used a large zoom pulling back from a small coffee kiosk to reveal an enormous waiting area. It was impossible to use the full image because it was too heavy. I faked the zoom in two steps to simulate a continuous effect, and the result was effective in getting the point across without using too many precious kilobytes.