KM|D

Kent Myers Design — Visa

Screen shots shown above from the campaign banners.

Kent provided Flash banner production and resizing for two Visa ad campaigns by SF agency AKQA through Flash Brigade. Myers worked on two sets of creatives; one based on a shopping theme, the second based on a coffee kiosk shown above.

The coffee kiosk banners presented unique challenges in meeting the file size limits. Unlike the pans in the shopping series, this creative used a large zoom pulling back from a small coffee kiosk to reveal an enormous waiting area. It was impossible to use the full image because it was too heavy. I faked the zoom in two steps to simulate a continuous effect, and the result was effective in getting the point across without using too many precious kilobytes.