KM|D

Kent Myers Design — Smirnoff

Excerpts from Myers' sketch on the left, and the finished ad on the right.

The world's largest premium vodka brand, Smirnoff, selling 15 Million cases yearly in more than 150 countries, was challenged to test market new flavors in targeted cities including San Francisco.

Kent Myers created production sketches for a local marketing firm in the development of their print advertising concept. The creative used a local celebrity as one of their keys to generating market buzz. Myers' sketches were used for layout and in art directing the photo shoot. We developed the concept for Raspberry Twist. The final flavor was changed to Green Apple but the resulting print ad and composition closely followed our work.