KM|D

Kent Myers Design — Sun Microsystems

Keyframes from one of the animations shown above.

Kent Myers provided Flash banner ad resizing to Grey Interactive in their campaign promoting networking events for Sun Microsystems. Sun™ is a technology company with $11B in sales, and 35,000 employees providing products and services for network computing worldwide.

Banner resizing is a common practice whereby an animated ad (designed to a specific size) is rebuilt to fit several different sizes in an ad campaign. Although the animation does not significantly change, problems arise in layout. For example, a square ad will need a different layout to fill a very tall or wide ad space common in Internet advertising. Other design considerations occur when reducing a large ad to postage stamp size while maintaining text readability.